By: Bailey Purpura and Ryan Wilzoch
Outdoor advertisements, also known as guerrilla marketing, are creative ways for businesses to showcase their products. These ads can be things like 3D chalk drawings, paint, stickers and reverse graffiti. These types of creative advertisements grab the bystanders’ attention. Creating one of these ads can be quite treacherous but if done correctly, have a huge impact.
Folgers Coffee had a great example of guerrilla marketing. In 2006, the coffee company painted a birds-eye view of a steaming coffee mug image on New York City’s manholes. Before the viewers can stop into the nearest Starbucks, as we all know there is one on every corner in New York City, this ad already has them thinking about that coffee. This cool and fun ad gets people on the streets craving a hot homemade cup of Folgers. Now, while this ad may seem brilliant and humorous, there was one thing Folgers did not think about, the smell. Many people walking the streets of New York were very turned off by the smell of this creative ad, which gave Folgers a problem they did not bargain for.