An Advertising, Public Relations, and Marketing day in Birmingham

By: Julia Sprowls 

Member of the education team, Curtis Allen preparing to talking with our class.

Member of the education team, Curtis Allen preparing to talking with our class.

We had the privilege to get an inside look into the marketing of one of England’s largest snack food providers, Cadbury. The Cadbury family chocolate sales started in 1840 and have grown rapidly since then. Curtis Allen from the educational marketing team walked us through some of Cadbury’s advertisements and marketing strategies over the years. He showed us brands and advertisements we don’t see in the U.S., as well as competitor trends and how they learn from them.

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London Agency Experience

By: Danie Minor and Karianne Johnsen 

Global Ad and PR students watching the presentation given by Jed Hallam.

Global Ad and PR students watching the presentation given by Jed Hallam.

Three of our team members visited Mindshare UK on Tuesday where they met with Jed Hallam, the head of digital strategy. He spoke about his career background, agency history and global communication experience. Afterwards, on behalf of International Wit, team members asked his take on how Mindshare positions client campaigns to reflect different cultural contexts, specifically humor, as a global agency with some key global brands.

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Publicis Dublin

By: Ryan Wilzoch

A few of our team members, Karianne and Ryan, got the chance to check out an international ad agency in Dublin on Monday, called Publicis. There, Karianne and Ryan were able to speak with a variety of professionals, one of which was Ian, who works in Client Services. Karianne plans to pursue a career in client services so it was incredibly beneficial for her. Both, Ryan and Karianne were able to reference many of the different campaigns Publicis mentioned such as: Bill Bernbach’s VW Beetle ads as well as Hunky Dory. Does that sound familiar? We did a post on it not too long ago. Click here if you missed it.

Check out this quick video to explain a little more:

Wake up and Smell the Thrill

By: Bailey Purpura and Ryan Wilzoch

Outdoor advertisements, also known as guerrilla marketing, are creative ways for businesses to showcase their products. These ads can be things like 3D chalk drawings, paint, stickers and reverse graffiti. These types of creative advertisements grab the bystanders’ attention. Creating one of these ads can be quite treacherous but if done correctly, have a huge impact.

Folgers Coffee had a great example of guerrilla marketing. In 2006, the coffee company painted a birds-eye view of a steaming coffee mug image on New York City’s manholes. Before the viewers can stop into the nearest Starbucks, as we all know there is one on every corner in New York City, this ad already has them thinking about that coffee. This cool and fun ad gets people on the streets craving a hot homemade cup of Folgers. Now, while this ad may seem brilliant and humorous, there was one thing Folgers did not think about, the smell. Many people walking the streets of New York were very turned off by the smell of this creative ad, which gave Folgers a problem they did not bargain for.

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Interview with Caitlin Kelley

By: Danie Minor

International Wit had the chance to interview Caitlin Kelley, a Kent State graduate, who went on the first Global Ad and PR London trip. Caitlin currently works at Hitchcock Fleming and Associates as a Research Coordinator. International Wit would like to thank Ms. Kelley for taking the time out of her busy day to do this interview with us!

A Gambling Company Risks It All

By: Julia Sprowls

We’ve all heard those commercials for lottery tickets and casinos that make gambling sound fun and exciting, and then end with a telephone number to call if you have a gambling problem or addiction. That’s about the extent of in-your-face gambling advertisements we see here in the United States. The story is a little different in Ireland and England. A bookmaker company, Paddy Power, is often at the center of controversy with its guerilla marketing strategies.

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