Our Big Wrap-Up

By: Karianne Johnsen & Julia Sprowls

With today being our last full day in London, International Wit sat down to reflect upon our overall travel experience and the final research findings we’ve compiled throughout the semester. We wanted to share our final takeaways on how humor is perceived in different cultures and how it is used in advertising and public relation campaigns and strategies in the United States compared to the United Kingdom and Ireland.

As a recap from the professional interviews we conducted in Ohio, we found the ways humor is used depends heavily on the client and the overall tone of their product or service. We analyzed various campaigns and saw there were several similarities in the way humor was used to create an emotional connection between the brand and its audience. However, we found that sometimes humor can be interpreted wrong based on cultural meaning. In short, do your research beforehand!

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Live in London

By: Danie Minor and Ryan Wilzoch

While in London, International Wit got the chance to explore the city. Team members all had different things they loved doing and seeing. In this “newscast” below, each of our team members shared one of their favorite activities that they have done while in the city and one of their favorite activities that we have done as a group with other members of the Global Ad and PR class.

International Wit team members all are individually unique, so naturally we all had different favorite activities that we did while in the city! Check out our “newscast” down below.

A Storyful Day

By: Bailey Purpura

Today, our lead writer Julia and I visited Storyful, a social media news company in Dublin. This company is based in many locations all around the world including New York and Hong Kong, and their main goal is to discover content to send off to newsrooms all across the globe, mainly the United States. They provide news content for CNN, Good Morning America, The Today Show, ABC, The New York Times and more.

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