Our Journey so Far

By: Karianne Johnsen

This week, our team will fly to Dublin, Ireland to begin the U.K. portion of our research. As the semester comes to an end, we’ve compiled a plethora of insight from students and working professionals. We wanted to share our main takeaways of how humor is perceived in different cultures, and how it is used in advertising and public relation campaigns and strategies in the United States compared to the United Kingdom and Ireland.

Caitlin Kelley, a Research Coordinator at Hitchcock Fleming and Associates in Akron, Ohio, said,

“Humor has to be used carefully in agencies. It all depends on the client, their
product or service and their overall tone.”

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Oh, The Places We’ll Go!

By: Ryan Wilzoch

Last week, we decided to let viewers know what we were most exited about for while studying abroad. If you missed it, click here to find out! This week, the group thought we should take a more serious approach to what class activity we are most excited for. As a class, we are visiting a variety of places such as: PR firms, ad agencies, and even the Cadbury Chocolate Factory. As you can imagine, we are eagerly awaiting our trip for more reasons than one. Find out what we are each excited about in this short video:

To check out what we are talking about, click the links below:
Goodyear UK
Cadbury Tour
London College of Communication
Marry Crotty PR
Trinity College
Ketchum PR

Don’t be so Riddikulus!

By: Ryan Wilzoch

International Wit decided to take a little break from its average posts. The group decided to have a little fun to let viewers know what we are most excited for during our time abroad. Check it out here:

To learn more about Harry Potter World click here.
To find out more about BeautyCon click here.

Wake up and Smell the Thrill

By: Bailey Purpura and Ryan Wilzoch

Outdoor advertisements, also known as guerrilla marketing, are creative ways for businesses to showcase their products. These ads can be things like 3D chalk drawings, paint, stickers and reverse graffiti. These types of creative advertisements grab the bystanders’ attention. Creating one of these ads can be quite treacherous but if done correctly, have a huge impact.

Folgers Coffee had a great example of guerrilla marketing. In 2006, the coffee company painted a birds-eye view of a steaming coffee mug image on New York City’s manholes. Before the viewers can stop into the nearest Starbucks, as we all know there is one on every corner in New York City, this ad already has them thinking about that coffee. This cool and fun ad gets people on the streets craving a hot homemade cup of Folgers. Now, while this ad may seem brilliant and humorous, there was one thing Folgers did not think about, the smell. Many people walking the streets of New York were very turned off by the smell of this creative ad, which gave Folgers a problem they did not bargain for.

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A Semester of Irish Culture

By: Karianne Johnsen

Just a short drive from Causeway coast, known as one of the most scenic coastlines in Europe, sits the University of Ulster – Coleraine in Northern Ireland. During the spring of 2013, Blair Gabalis, a graduating Integrated Language Arts student at Kent State University, spent a semester studying abroad at the university as an exchange student through the school’s study abroad program. When she wasn’t in class or embarking on fun adventures across the beautiful countryside, Gabalis spent her time making memories with her new Irish friends. As one would expect when visiting an unfamiliar country, it took a while to catch on to the Irish slang and humor.

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Agency Visit to Marcus Thomas LLC.

By: Ryan Wilzoch

What is your dream job? Is it to become the CEO of Warner Brothers? Maybe you just want to work in an agency where you can bring your dog to work. Well, at Marcus Thomas, you can. Marcus Thomas is an agency based out of Cleveland that really boosts workers’ creativity, and we got the chance to see it in action. Our group was given the opportunity to meet with professionals at Marcus Thomas for an agency visit. As soon as our group walked in, we fell in love instantly. Dogs, pinball machines, free food, and Rock Band were enough to get us excited. Find out our favorite parts of the agency visit with this humorous video:

Click here to see the Marcus Thomas LLC. Website.

Firsthand Experience, Secondhand Advice

By: Karianne Johnsen

This week our Lead Researcher, Karianne, sat down with her friend Gloria who was an exchange student at the University of Leicester in Leicester, England during the spring of 2014 through Kent State’s study abroad program. Check out her view on British humor and what it was like for her to live in England!

I got it from my Father

By: Bailey Purpura

So as you know by now, International Wit focuses on and loves humor. Not only does everyone on our team love to laugh, but we also find humor and its uses interesting. I believe one of the main reasons why I love humor so much is because of my father.

My father, Rich Purpura, has been a comedian since he was 16. He started performing inlocal comedy clubs in his hometown of Chicago and now has a more international audience. My dad currently works on cruise ships for cruise lines such as Disney, Royal Caribbean, Norwegian and Holland America. When asked if he had any international work, he stated, “Working on cruise ships definitely gives you international experience. I perform for people from all over the world.”

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Interview with Caitlin Kelley

By: Danie Minor

International Wit had the chance to interview Caitlin Kelley, a Kent State graduate, who went on the first Global Ad and PR London trip. Caitlin currently works at Hitchcock Fleming and Associates as a Research Coordinator. International Wit would like to thank Ms. Kelley for taking the time out of her busy day to do this interview with us!