London Agency Experience

By: Danie Minor and Karianne Johnsen 

Global Ad and PR students watching the presentation given by Jed Hallam.

Three of our team members visited Mindshare UK on Tuesday where they met with Jed Hallam, the head of digital strategy. He spoke about his career background, agency history and global communication experience. Afterwards, on behalf of International Wit, team members asked his take on how Mindshare positions client campaigns to reflect different cultural contexts, specifically humor, as a global agency with some key global brands.

Firsthand Experience, Secondhand Advice

By: Karianne Johnsen

This week our Lead Researcher, Karianne, sat down with her friend Gloria who was an exchange student at the University of Leicester in Leicester, England during the spring of 2014 through Kent State’s study abroad program. Check out her view on British humor and what it was like for her to live in England!