Interview with Caitlin Kelley

By: Danie Minor

International Wit had the chance to interview Caitlin Kelley, a Kent State graduate, who went on the first Global Ad and PR London trip. Caitlin currently works at Hitchcock Fleming and Associates as a Research Coordinator. International Wit would like to thank Ms. Kelley for taking the time out of her busy day to do this interview with us!

A Little Piece of Irish Land

By: Karianne Johnsen and Danie Minor 

For  €20 or $25 a piece, anyone with a love for Ireland can dig their roots into one square of Irish land with a certificate of land ownership thanks to a company called Irish Landowner. Whether its a portion of Muckish Mountain, Moyra Glebe, Falcarragh, or County Donegal, Ireland, Irish Landowner allows the public to have a unique experience with the country they love!

At the end of 2014, Irish Landowner released a commercial to promote its product! From an American standpoint, one might not think this commercial as funny, but to an Irish citizen it has everything they’d want to see. According to an article posted in the Independent.ie by Karen Creed, Irish citizens favor humor that can make them laugh at themselves. The advertisement’s main actress fulfills the typical Irish stereotype of a curly, red-haired woman frolicking the town to Irish music by step-dancing in a solo dress and “ghillies” (also known as soft dance shoes).

In the article, an American named Katie Markese gave her opinion of Irish humor stating she finds the Irish to be “funny in a sarcastic or caustic kind of way” and that they are “naturally funny.” Creed also states the reason Irish humor works so well is because it is loosely based on either making fun of yourself or others in a “poking fun” kind of way rather than mean.

This commercial captures the overall goal of Irish Landowner, which is to give someone the opportunity to emburse themselves in Irish culture and its heritage by own a piece of Ireland. The ad embodies the “known” Irish persona in a very funny and creative way!

How to “Catch” on to British Humor

By: Julia Sprowls

Studying abroad is an opportunity that students do not easily forget. We got in touch with Caroline Clunk, a student from GrandRapids, Michigan who studied abroad for a semester in Ormskirk, England. She said it was one of the best times of her life and something she will remember with great fondness forever.

“Nine years after I went, I still think and talk about it often,” said Clunk.

We often hear about sights seen and places toured while abroad, but we wanted to know where and how the use of humor overseas was shocking. We asked Caroline to shed some light on the humor she experienced while studying at Edge Hill College in the small market town of Ormskirk near the coast of northwestern England.

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What’s so Punny?

By: Ryan Wilzoch

Let me ask you a question. What makes you laugh? Is it the way Tina Fey impersonates Sarah Palin? Is it that hilarious new vine you saw? Maybe it’s the way someone says something just at the perfect time.

This week we went around Kent and asked students what makes them laugh. Surprisingly, I got a lot of the same answers. Kids love to watch comedy television and only watch commercials they expect to be funny. Oddly enough, most students said GEICO and Doritos had the best commercials of all time.

Who would expect insurance companies to make you laugh? Insurance companies are normally serious and dry, but when it comes to commercials, everyone is talking about them. Click the video above to hear more of what Kent students have to say!

Thanks to everyone who participated!

Humor vs. Humour

By: Julia Sprowls

Welcome to International Wit! This website is dedicated to analyzing the differences in advertising humor among the U.S., England and Ireland.

Perceptions of humor vary from country to country. International brand’s often must change their ads and campaigns based on where it will be shown because humor is so culturally specific. Our team of five’s purpose is to highlight these ads and the differences.

We, advertising and public relations students of Kent State University, will be traveling to these countries at the end of our semester in May. Until then, our team will be visiting communication agencies, attending a Global Ad and PR class and speaking with specialists in these areas. Along the way we’ll be posting about funny campaigns and advertisements and reviewing the uses of humor in each.

According to a Millward Brown study, some form of humor is used in almost half of all TV advertising. Humor can make ads more enjoyable, involving, and memorable. If humor is not used effectively, it can distract viewers from the overall message and reverse its main goal.

Historically, America is known for being less satirical and more obvious in its jokes. America likes slapstick humor, deliberately clumsy actions and embarrassing moments, whereas Britain tends to use more sarcasm and dark undertones according to a Lexio Philes article. We’re about to find out for ourselves! Visit our blog each week for new content and examples.

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