Live While We’re Young

By: Bailey Purpura

Check out some of the fun activities we did while exploring London and Dublin. We got the opportunity to explore the streets of some amazing places. Some would say we were getting lost in all the right places. Those people would be right. We definitely had the experience of a lifetime.

Tá for Grá—Yes for Equality

By: Ryan Wilzoch

If you hadn’t heard, Ireland voted on its same-sex referendum on Friday, May 22nd. International Wit had the unique opportunity to visit Ireland just before the vote. It was difficult finding humorous posters and advertisements on such a serious topic. Luckily, we got a tip from an awesome professor who found the perfect video of comedians from all over the world using humor to support marriage equality.

The video linked below is a variety of comedians from all over the world, all supporting the marriage referendum. South African comedian, Trevor Noah said same-sex marriage needed to be legalized so the pain and suffering of marriage can be shared equally among all people. Jack Dee, an English comedian pretends as if he is repulsed not only by same-sex marriage, but heterosexual marriage as well, claiming a woman and man together make him “sick.”

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Publicis Dublin

By: Ryan Wilzoch

A few of our team members, Karianne and Ryan, got the chance to check out an international ad agency in Dublin on Monday, called Publicis. There, Karianne and Ryan were able to speak with a variety of professionals, one of which was Ian, who works in Client Services. Karianne plans to pursue a career in client services so it was incredibly beneficial for her. Both, Ryan and Karianne were able to reference many of the different campaigns Publicis mentioned such as: Bill Bernbach’s VW Beetle ads as well as Hunky Dory. Does that sound familiar? We did a post on it not too long ago. Click here if you missed it.

Check out this quick video to explain a little more:

Dublin Stand-ups

By: Julia Sprowls 

We’ve been studying and analyzing humor differences for an entire semester now, and on Monday night we finally got to experience the humor firsthand.

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A classic Dublin pub called Stag’s Head hosted a free comedy show called Comedy Crunch in its basement. The opening acts were Irish and British, and the headliner, Michael Harrison, was Canadian. It was a small venue, so the comedians interacted with the crowd throughout the show. Our group of American tourists stood out against the crowd, so we had the chance to say where we were from and why we were there. Each of the five stand-up comedians made jokes about the Americans in the crowd and Americans in general. Actually, most of the jokes involved racism. Each comedian made fun of themselves as well as other races and ethnicities they knew were in the crowd. As the show went on, our research was confirmed when we heard the Irish dry humor. We heard the comedians making fun of themselves, just as we learned earlier in the semester from our interviews.

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I Got It From My Mama

By: Danie Minor 

My mom, Beth Kaufman, is a comedian. She performs standup comedy up and down the east coast. She found her true love for comedy in a not-so-funny situation.


Six years ago, my mom was diagnosed with stage 3B breast cancer. She had to go through grueling chemotherapy, radiation and over 10 surgeries. While sitting in chemo one day, she decided she wanted to do something fun with the rest of her life. So, she finally round up the courage to go to an open-mic night for standup comedy! She had never stepped on stage before but once she did, she found her true calling.

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Our Journey so Far

By: Karianne Johnsen

This week, our team will fly to Dublin, Ireland to begin the U.K. portion of our research. As the semester comes to an end, we’ve compiled a plethora of insight from students and working professionals. We wanted to share our main takeaways of how humor is perceived in different cultures, and how it is used in advertising and public relation campaigns and strategies in the United States compared to the United Kingdom and Ireland.

Caitlin Kelley, a Research Coordinator at Hitchcock Fleming and Associates in Akron, Ohio, said,

“Humor has to be used carefully in agencies. It all depends on the client, their
product or service and their overall tone.”

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Don’t be so Riddikulus!

By: Ryan Wilzoch

International Wit decided to take a little break from its average posts. The group decided to have a little fun to let viewers know what we are most excited for during our time abroad. Check it out here:

To learn more about Harry Potter World click here.
To find out more about BeautyCon click here.

Interview with Caitlin Kelley

By: Danie Minor

International Wit had the chance to interview Caitlin Kelley, a Kent State graduate, who went on the first Global Ad and PR London trip. Caitlin currently works at Hitchcock Fleming and Associates as a Research Coordinator. International Wit would like to thank Ms. Kelley for taking the time out of her busy day to do this interview with us!

A Little Piece of Irish Land

By: Karianne Johnsen and Danie Minor 

For  €20 or $25 a piece, anyone with a love for Ireland can dig their roots into one square of Irish land with a certificate of land ownership thanks to a company called Irish Landowner. Whether its a portion of Muckish Mountain, Moyra Glebe, Falcarragh, or County Donegal, Ireland, Irish Landowner allows the public to have a unique experience with the country they love!

At the end of 2014, Irish Landowner released a commercial to promote its product! From an American standpoint, one might not think this commercial as funny, but to an Irish citizen it has everything they’d want to see. According to an article posted in the Independent.ie by Karen Creed, Irish citizens favor humor that can make them laugh at themselves. The advertisement’s main actress fulfills the typical Irish stereotype of a curly, red-haired woman frolicking the town to Irish music by step-dancing in a solo dress and “ghillies” (also known as soft dance shoes).

In the article, an American named Katie Markese gave her opinion of Irish humor stating she finds the Irish to be “funny in a sarcastic or caustic kind of way” and that they are “naturally funny.” Creed also states the reason Irish humor works so well is because it is loosely based on either making fun of yourself or others in a “poking fun” kind of way rather than mean.

This commercial captures the overall goal of Irish Landowner, which is to give someone the opportunity to emburse themselves in Irish culture and its heritage by own a piece of Ireland. The ad embodies the “known” Irish persona in a very funny and creative way!

About Global Ad and PR

As a short-term, study abroad course offered through Kent State University, students in the School of Journalism have the opportunity to venture through the United Kingdom and Ireland to compare advertising and public relations practices to the United States. This course is offered during the spring of 2015 with the extended trip abroad in May after exams are completed.

Throughout the semester, students are divided into separate teams to research an area of interest they will become an expert in. Through interviews, observation, primary and secondary research, each group will build a website to house their collected insight while in the United States and abroad!

For more information on our Global Advertising and Public Relations course, please visit: www.mindthegapr.wordpress.com

You can also read up on the past trips taken in 2012 and 2013 on www.kentinlondon.com/  

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Illustration by Christopher Darling