A Gambling Company Risks It All

By: Julia Sprowls

We’ve all heard those commercials for lottery tickets and casinos that make gambling sound fun and exciting, and then end with a telephone number to call if you have a gambling problem or addiction. That’s about the extent of in-your-face gambling advertisements we see here in the United States. The story is a little different in Ireland and England. A bookmaker company, Paddy Power, is often at the center of controversy with its guerilla marketing strategies.

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