London Agency Experience

By: Danie Minor and Karianne Johnsen 

Global Ad and PR students watching the presentation given by Jed Hallam.

Global Ad and PR students watching the presentation given by Jed Hallam.

Three of our team members visited Mindshare UK on Tuesday where they met with Jed Hallam, the head of digital strategy. He spoke about his career background, agency history and global communication experience. Afterwards, on behalf of International Wit, team members asked his take on how Mindshare positions client campaigns to reflect different cultural contexts, specifically humor, as a global agency with some key global brands.

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Our Journey so Far

By: Karianne Johnsen

This week, our team will fly to Dublin, Ireland to begin the U.K. portion of our research. As the semester comes to an end, we’ve compiled a plethora of insight from students and working professionals. We wanted to share our main takeaways of how humor is perceived in different cultures, and how it is used in advertising and public relation campaigns and strategies in the United States compared to the United Kingdom and Ireland.

Caitlin Kelley, a Research Coordinator at Hitchcock Fleming and Associates in Akron, Ohio, said,

“Humor has to be used carefully in agencies. It all depends on the client, their
product or service and their overall tone.”

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Oh, The Places We’ll Go!

By: Ryan Wilzoch

Last week, we decided to let viewers know what we were most exited about for while studying abroad. If you missed it, click here to find out! This week, the group thought we should take a more serious approach to what class activity we are most excited for. As a class, we are visiting a variety of places such as: PR firms, ad agencies, and even the Cadbury Chocolate Factory. As you can imagine, we are eagerly awaiting our trip for more reasons than one. Find out what we are each excited about in this short video:

To check out what we are talking about, click the links below:
Goodyear UK
Cadbury Tour
London College of Communication
Marry Crotty PR
Trinity College
Ketchum PR

Interview with Caitlin Kelley

By: Danie Minor

International Wit had the chance to interview Caitlin Kelley, a Kent State graduate, who went on the first Global Ad and PR London trip. Caitlin currently works at Hitchcock Fleming and Associates as a Research Coordinator. International Wit would like to thank Ms. Kelley for taking the time out of her busy day to do this interview with us!

A Little Piece of Irish Land

By: Karianne Johnsen and Danie Minor 

For  €20 or $25 a piece, anyone with a love for Ireland can dig their roots into one square of Irish land with a certificate of land ownership thanks to a company called Irish Landowner. Whether its a portion of Muckish Mountain, Moyra Glebe, Falcarragh, or County Donegal, Ireland, Irish Landowner allows the public to have a unique experience with the country they love!

At the end of 2014, Irish Landowner released a commercial to promote its product! From an American standpoint, one might not think this commercial as funny, but to an Irish citizen it has everything they’d want to see. According to an article posted in the Independent.ie by Karen Creed, Irish citizens favor humor that can make them laugh at themselves. The advertisement’s main actress fulfills the typical Irish stereotype of a curly, red-haired woman frolicking the town to Irish music by step-dancing in a solo dress and “ghillies” (also known as soft dance shoes).

In the article, an American named Katie Markese gave her opinion of Irish humor stating she finds the Irish to be “funny in a sarcastic or caustic kind of way” and that they are “naturally funny.” Creed also states the reason Irish humor works so well is because it is loosely based on either making fun of yourself or others in a “poking fun” kind of way rather than mean.

This commercial captures the overall goal of Irish Landowner, which is to give someone the opportunity to emburse themselves in Irish culture and its heritage by own a piece of Ireland. The ad embodies the “known” Irish persona in a very funny and creative way!

About Global Ad and PR

As a short-term, study abroad course offered through Kent State University, students in the School of Journalism have the opportunity to venture through the United Kingdom and Ireland to compare advertising and public relations practices to the United States. This course is offered during the spring of 2015 with the extended trip abroad in May after exams are completed.

Throughout the semester, students are divided into separate teams to research an area of interest they will become an expert in. Through interviews, observation, primary and secondary research, each group will build a website to house their collected insight while in the United States and abroad!

For more information on our Global Advertising and Public Relations course, please visit: www.mindthegapr.wordpress.com

You can also read up on the past trips taken in 2012 and 2013 on www.kentinlondon.com/  

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Illustration by Christopher Darling