I Got It From My Mama

By: Danie Minor 

My mom, Beth Kaufman, is a comedian. She performs standup comedy up and down the east coast. She found her true love for comedy in a not-so-funny situation.


Six years ago, my mom was diagnosed with stage 3B breast cancer. She had to go through grueling chemotherapy, radiation and over 10 surgeries. While sitting in chemo one day, she decided she wanted to do something fun with the rest of her life. So, she finally round up the courage to go to an open-mic night for standup comedy! She had never stepped on stage before but once she did, she found her true calling.

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Wake up and Smell the Thrill

By: Bailey Purpura and Ryan Wilzoch

Outdoor advertisements, also known as guerrilla marketing, are creative ways for businesses to showcase their products. These ads can be things like 3D chalk drawings, paint, stickers and reverse graffiti. These types of creative advertisements grab the bystanders’ attention. Creating one of these ads can be quite treacherous but if done correctly, have a huge impact.

Folgers Coffee had a great example of guerrilla marketing. In 2006, the coffee company painted a birds-eye view of a steaming coffee mug image on New York City’s manholes. Before the viewers can stop into the nearest Starbucks, as we all know there is one on every corner in New York City, this ad already has them thinking about that coffee. This cool and fun ad gets people on the streets craving a hot homemade cup of Folgers. Now, while this ad may seem brilliant and humorous, there was one thing Folgers did not think about, the smell. Many people walking the streets of New York were very turned off by the smell of this creative ad, which gave Folgers a problem they did not bargain for.

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Agency Visit to Marcus Thomas LLC.

By: Ryan Wilzoch

What is your dream job? Is it to become the CEO of Warner Brothers? Maybe you just want to work in an agency where you can bring your dog to work. Well, at Marcus Thomas, you can. Marcus Thomas is an agency based out of Cleveland that really boosts workers’ creativity, and we got the chance to see it in action. Our group was given the opportunity to meet with professionals at Marcus Thomas for an agency visit. As soon as our group walked in, we fell in love instantly. Dogs, pinball machines, free food, and Rock Band were enough to get us excited. Find out our favorite parts of the agency visit with this humorous video:

Click here to see the Marcus Thomas LLC. Website.

Firsthand Experience, Secondhand Advice

By: Karianne Johnsen

This week our Lead Researcher, Karianne, sat down with her friend Gloria who was an exchange student at the University of Leicester in Leicester, England during the spring of 2014 through Kent State’s study abroad program. Check out her view on British humor and what it was like for her to live in England!

I got it from my Father

By: Bailey Purpura

So as you know by now, International Wit focuses on and loves humor. Not only does everyone on our team love to laugh, but we also find humor and its uses interesting. I believe one of the main reasons why I love humor so much is because of my father.

My father, Rich Purpura, has been a comedian since he was 16. He started performing inlocal comedy clubs in his hometown of Chicago and now has a more international audience. My dad currently works on cruise ships for cruise lines such as Disney, Royal Caribbean, Norwegian and Holland America. When asked if he had any international work, he stated, “Working on cruise ships definitely gives you international experience. I perform for people from all over the world.”

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A Little Piece of Irish Land

By: Karianne Johnsen and Danie Minor 

For  €20 or $25 a piece, anyone with a love for Ireland can dig their roots into one square of Irish land with a certificate of land ownership thanks to a company called Irish Landowner. Whether its a portion of Muckish Mountain, Moyra Glebe, Falcarragh, or County Donegal, Ireland, Irish Landowner allows the public to have a unique experience with the country they love!

At the end of 2014, Irish Landowner released a commercial to promote its product! From an American standpoint, one might not think this commercial as funny, but to an Irish citizen it has everything they’d want to see. According to an article posted in the Independent.ie by Karen Creed, Irish citizens favor humor that can make them laugh at themselves. The advertisement’s main actress fulfills the typical Irish stereotype of a curly, red-haired woman frolicking the town to Irish music by step-dancing in a solo dress and “ghillies” (also known as soft dance shoes).

In the article, an American named Katie Markese gave her opinion of Irish humor stating she finds the Irish to be “funny in a sarcastic or caustic kind of way” and that they are “naturally funny.” Creed also states the reason Irish humor works so well is because it is loosely based on either making fun of yourself or others in a “poking fun” kind of way rather than mean.

This commercial captures the overall goal of Irish Landowner, which is to give someone the opportunity to emburse themselves in Irish culture and its heritage by own a piece of Ireland. The ad embodies the “known” Irish persona in a very funny and creative way!

ADventure: Buy it? Or leave it?

By: Ryan Wilzoch

ADventure: Episode 1
International Wit decided to try something different this week. Our Account Executive, Ryan, decided to do a mock talk show called, “ADventure.” ADventure will play a variety of mini-games. This week ADventure’s mini-game was called, “Buy it? Or leave it?” Special guests tell us if they would buy an item or leave it on the shelf after seeing its ads.

The ad campaign this week was by Hunky Dory Potato Chips. The ad was originally used in Ireland to support Gaelic Football. The ads exploit women to a great extent. You may be surprised at our special guests reactions to these ads. Please be cautious as you watch this video for it does get a little spicy.

What’s so Punny?

By: Ryan Wilzoch

Let me ask you a question. What makes you laugh? Is it the way Tina Fey impersonates Sarah Palin? Is it that hilarious new vine you saw? Maybe it’s the way someone says something just at the perfect time.

This week we went around Kent and asked students what makes them laugh. Surprisingly, I got a lot of the same answers. Kids love to watch comedy television and only watch commercials they expect to be funny. Oddly enough, most students said GEICO and Doritos had the best commercials of all time.

Who would expect insurance companies to make you laugh? Insurance companies are normally serious and dry, but when it comes to commercials, everyone is talking about them. Click the video above to hear more of what Kent students have to say!

Thanks to everyone who participated!