Oh, The Places We’ll Go!

By: Ryan Wilzoch

Last week, we decided to let viewers know what we were most exited about for while studying abroad. If you missed it, click here to find out! This week, the group thought we should take a more serious approach to what class activity we are most excited for. As a class, we are visiting a variety of places such as: PR firms, ad agencies, and even the Cadbury Chocolate Factory. As you can imagine, we are eagerly awaiting our trip for more reasons than one. Find out what we are each excited about in this short video:

To check out what we are talking about, click the links below:
Goodyear UK
Cadbury Tour
London College of Communication
Marry Crotty PR
Trinity College
Ketchum PR

Wake up and Smell the Thrill

By: Bailey Purpura and Ryan Wilzoch

Outdoor advertisements, also known as guerrilla marketing, are creative ways for businesses to showcase their products. These ads can be things like 3D chalk drawings, paint, stickers and reverse graffiti. These types of creative advertisements grab the bystanders’ attention. Creating one of these ads can be quite treacherous but if done correctly, have a huge impact.

Folgers Coffee had a great example of guerrilla marketing. In 2006, the coffee company painted a birds-eye view of a steaming coffee mug image on New York City’s manholes. Before the viewers can stop into the nearest Starbucks, as we all know there is one on every corner in New York City, this ad already has them thinking about that coffee. This cool and fun ad gets people on the streets craving a hot homemade cup of Folgers. Now, while this ad may seem brilliant and humorous, there was one thing Folgers did not think about, the smell. Many people walking the streets of New York were very turned off by the smell of this creative ad, which gave Folgers a problem they did not bargain for.

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A Gambling Company Risks It All

By: Julia Sprowls

We’ve all heard those commercials for lottery tickets and casinos that make gambling sound fun and exciting, and then end with a telephone number to call if you have a gambling problem or addiction. That’s about the extent of in-your-face gambling advertisements we see here in the United States. The story is a little different in Ireland and England. A bookmaker company, Paddy Power, is often at the center of controversy with its guerilla marketing strategies.

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A Little Piece of Irish Land

By: Karianne Johnsen and Danie Minor 

For  €20 or $25 a piece, anyone with a love for Ireland can dig their roots into one square of Irish land with a certificate of land ownership thanks to a company called Irish Landowner. Whether its a portion of Muckish Mountain, Moyra Glebe, Falcarragh, or County Donegal, Ireland, Irish Landowner allows the public to have a unique experience with the country they love!

At the end of 2014, Irish Landowner released a commercial to promote its product! From an American standpoint, one might not think this commercial as funny, but to an Irish citizen it has everything they’d want to see. According to an article posted in the Independent.ie by Karen Creed, Irish citizens favor humor that can make them laugh at themselves. The advertisement’s main actress fulfills the typical Irish stereotype of a curly, red-haired woman frolicking the town to Irish music by step-dancing in a solo dress and “ghillies” (also known as soft dance shoes).

In the article, an American named Katie Markese gave her opinion of Irish humor stating she finds the Irish to be “funny in a sarcastic or caustic kind of way” and that they are “naturally funny.” Creed also states the reason Irish humor works so well is because it is loosely based on either making fun of yourself or others in a “poking fun” kind of way rather than mean.

This commercial captures the overall goal of Irish Landowner, which is to give someone the opportunity to emburse themselves in Irish culture and its heritage by own a piece of Ireland. The ad embodies the “known” Irish persona in a very funny and creative way!

Humor vs. Humour

By: Julia Sprowls

Welcome to International Wit! This website is dedicated to analyzing the differences in advertising humor among the U.S., England and Ireland.

Perceptions of humor vary from country to country. International brand’s often must change their ads and campaigns based on where it will be shown because humor is so culturally specific. Our team of five’s purpose is to highlight these ads and the differences.

We, advertising and public relations students of Kent State University, will be traveling to these countries at the end of our semester in May. Until then, our team will be visiting communication agencies, attending a Global Ad and PR class and speaking with specialists in these areas. Along the way we’ll be posting about funny campaigns and advertisements and reviewing the uses of humor in each.

According to a Millward Brown study, some form of humor is used in almost half of all TV advertising. Humor can make ads more enjoyable, involving, and memorable. If humor is not used effectively, it can distract viewers from the overall message and reverse its main goal.

Historically, America is known for being less satirical and more obvious in its jokes. America likes slapstick humor, deliberately clumsy actions and embarrassing moments, whereas Britain tends to use more sarcasm and dark undertones according to a Lexio Philes article. We’re about to find out for ourselves! Visit our blog each week for new content and examples.

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