A Little Piece of Irish Land

By: Karianne Johnsen and Danie Minor 

For  €20 or $25 a piece, anyone with a love for Ireland can dig their roots into one square of Irish land with a certificate of land ownership thanks to a company called Irish Landowner. Whether its a portion of Muckish Mountain, Moyra Glebe, Falcarragh, or County Donegal, Ireland, Irish Landowner allows the public to have a unique experience with the country they love!

At the end of 2014, Irish Landowner released a commercial to promote its product! From an American standpoint, one might not think this commercial as funny, but to an Irish citizen it has everything they’d want to see. According to an article posted in the Independent.ie by Karen Creed, Irish citizens favor humor that can make them laugh at themselves. The advertisement’s main actress fulfills the typical Irish stereotype of a curly, red-haired woman frolicking the town to Irish music by step-dancing in a solo dress and “ghillies” (also known as soft dance shoes).

In the article, an American named Katie Markese gave her opinion of Irish humor stating she finds the Irish to be “funny in a sarcastic or caustic kind of way” and that they are “naturally funny.” Creed also states the reason Irish humor works so well is because it is loosely based on either making fun of yourself or others in a “poking fun” kind of way rather than mean.

This commercial captures the overall goal of Irish Landowner, which is to give someone the opportunity to emburse themselves in Irish culture and its heritage by own a piece of Ireland. The ad embodies the “known” Irish persona in a very funny and creative way!

ADventure: Buy it? Or leave it?

By: Ryan Wilzoch

ADventure: Episode 1
International Wit decided to try something different this week. Our Account Executive, Ryan, decided to do a mock talk show called, “ADventure.” ADventure will play a variety of mini-games. This week ADventure’s mini-game was called, “Buy it? Or leave it?” Special guests tell us if they would buy an item or leave it on the shelf after seeing its ads.

The ad campaign this week was by Hunky Dory Potato Chips. The ad was originally used in Ireland to support Gaelic Football. The ads exploit women to a great extent. You may be surprised at our special guests reactions to these ads. Please be cautious as you watch this video for it does get a little spicy.