Live While We’re Young

By: Bailey Purpura

Check out some of the fun activities we did while exploring London and Dublin. We got the opportunity to explore the streets of some amazing places. Some would say we were getting lost in all the right places. Those people would be right. We definitely had the experience of a lifetime.

Our Journey so Far

By: Karianne Johnsen

This week, our team will fly to Dublin, Ireland to begin the U.K. portion of our research. As the semester comes to an end, we’ve compiled a plethora of insight from students and working professionals. We wanted to share our main takeaways of how humor is perceived in different cultures, and how it is used in advertising and public relation campaigns and strategies in the United States compared to the United Kingdom and Ireland.

Caitlin Kelley, a Research Coordinator at Hitchcock Fleming and Associates in Akron, Ohio, said,

“Humor has to be used carefully in agencies. It all depends on the client, their
product or service and their overall tone.”

Continue reading

Oh, The Places We’ll Go!

By: Ryan Wilzoch

Last week, we decided to let viewers know what we were most exited about for while studying abroad. If you missed it, click here to find out! This week, the group thought we should take a more serious approach to what class activity we are most excited for. As a class, we are visiting a variety of places such as: PR firms, ad agencies, and even the Cadbury Chocolate Factory. As you can imagine, we are eagerly awaiting our trip for more reasons than one. Find out what we are each excited about in this short video:

To check out what we are talking about, click the links below:
Goodyear UK
Cadbury Tour
London College of Communication
Marry Crotty PR
Trinity College
Ketchum PR

Don’t be so Riddikulus!

By: Ryan Wilzoch

International Wit decided to take a little break from its average posts. The group decided to have a little fun to let viewers know what we are most excited for during our time abroad. Check it out here:

To learn more about Harry Potter World click here.
To find out more about BeautyCon click here.

Agency Visit to Marcus Thomas LLC.

By: Ryan Wilzoch

What is your dream job? Is it to become the CEO of Warner Brothers? Maybe you just want to work in an agency where you can bring your dog to work. Well, at Marcus Thomas, you can. Marcus Thomas is an agency based out of Cleveland that really boosts workers’ creativity, and we got the chance to see it in action. Our group was given the opportunity to meet with professionals at Marcus Thomas for an agency visit. As soon as our group walked in, we fell in love instantly. Dogs, pinball machines, free food, and Rock Band were enough to get us excited. Find out our favorite parts of the agency visit with this humorous video:

Click here to see the Marcus Thomas LLC. Website.

A Little Piece of Irish Land

By: Karianne Johnsen and Danie Minor 

For  €20 or $25 a piece, anyone with a love for Ireland can dig their roots into one square of Irish land with a certificate of land ownership thanks to a company called Irish Landowner. Whether its a portion of Muckish Mountain, Moyra Glebe, Falcarragh, or County Donegal, Ireland, Irish Landowner allows the public to have a unique experience with the country they love!

At the end of 2014, Irish Landowner released a commercial to promote its product! From an American standpoint, one might not think this commercial as funny, but to an Irish citizen it has everything they’d want to see. According to an article posted in the Independent.ie by Karen Creed, Irish citizens favor humor that can make them laugh at themselves. The advertisement’s main actress fulfills the typical Irish stereotype of a curly, red-haired woman frolicking the town to Irish music by step-dancing in a solo dress and “ghillies” (also known as soft dance shoes).

In the article, an American named Katie Markese gave her opinion of Irish humor stating she finds the Irish to be “funny in a sarcastic or caustic kind of way” and that they are “naturally funny.” Creed also states the reason Irish humor works so well is because it is loosely based on either making fun of yourself or others in a “poking fun” kind of way rather than mean.

This commercial captures the overall goal of Irish Landowner, which is to give someone the opportunity to emburse themselves in Irish culture and its heritage by own a piece of Ireland. The ad embodies the “known” Irish persona in a very funny and creative way!

ADventure: Buy it? Or leave it?

By: Ryan Wilzoch

ADventure: Episode 1
International Wit decided to try something different this week. Our Account Executive, Ryan, decided to do a mock talk show called, “ADventure.” ADventure will play a variety of mini-games. This week ADventure’s mini-game was called, “Buy it? Or leave it?” Special guests tell us if they would buy an item or leave it on the shelf after seeing its ads.

The ad campaign this week was by Hunky Dory Potato Chips. The ad was originally used in Ireland to support Gaelic Football. The ads exploit women to a great extent. You may be surprised at our special guests reactions to these ads. Please be cautious as you watch this video for it does get a little spicy.

What’s so Punny?

By: Ryan Wilzoch

Let me ask you a question. What makes you laugh? Is it the way Tina Fey impersonates Sarah Palin? Is it that hilarious new vine you saw? Maybe it’s the way someone says something just at the perfect time.

This week we went around Kent and asked students what makes them laugh. Surprisingly, I got a lot of the same answers. Kids love to watch comedy television and only watch commercials they expect to be funny. Oddly enough, most students said GEICO and Doritos had the best commercials of all time.

Who would expect insurance companies to make you laugh? Insurance companies are normally serious and dry, but when it comes to commercials, everyone is talking about them. Click the video above to hear more of what Kent students have to say!

Thanks to everyone who participated!

About Global Ad and PR

As a short-term, study abroad course offered through Kent State University, students in the School of Journalism have the opportunity to venture through the United Kingdom and Ireland to compare advertising and public relations practices to the United States. This course is offered during the spring of 2015 with the extended trip abroad in May after exams are completed.

Throughout the semester, students are divided into separate teams to research an area of interest they will become an expert in. Through interviews, observation, primary and secondary research, each group will build a website to house their collected insight while in the United States and abroad!

For more information on our Global Advertising and Public Relations course, please visit: www.mindthegapr.wordpress.com

You can also read up on the past trips taken in 2012 and 2013 on www.kentinlondon.com/  

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Illustration by Christopher Darling