Live While We’re Young

By: Bailey Purpura

Check out some of the fun activities we did while exploring London and Dublin. We got the opportunity to explore the streets of some amazing places. Some would say we were getting lost in all the right places. Those people would be right. We definitely had the experience of a lifetime.

London Agency Experience

By: Danie Minor and Karianne Johnsen 

Global Ad and PR students watching the presentation given by Jed Hallam.

Global Ad and PR students watching the presentation given by Jed Hallam.

Three of our team members visited Mindshare UK on Tuesday where they met with Jed Hallam, the head of digital strategy. He spoke about his career background, agency history and global communication experience. Afterwards, on behalf of International Wit, team members asked his take on how Mindshare positions client campaigns to reflect different cultural contexts, specifically humor, as a global agency with some key global brands.

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I Got It From My Mama

By: Danie Minor 

My mom, Beth Kaufman, is a comedian. She performs standup comedy up and down the east coast. She found her true love for comedy in a not-so-funny situation.


Six years ago, my mom was diagnosed with stage 3B breast cancer. She had to go through grueling chemotherapy, radiation and over 10 surgeries. While sitting in chemo one day, she decided she wanted to do something fun with the rest of her life. So, she finally round up the courage to go to an open-mic night for standup comedy! She had never stepped on stage before but once she did, she found her true calling.

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Wake up and Smell the Thrill

By: Bailey Purpura and Ryan Wilzoch

Outdoor advertisements, also known as guerrilla marketing, are creative ways for businesses to showcase their products. These ads can be things like 3D chalk drawings, paint, stickers and reverse graffiti. These types of creative advertisements grab the bystanders’ attention. Creating one of these ads can be quite treacherous but if done correctly, have a huge impact.

Folgers Coffee had a great example of guerrilla marketing. In 2006, the coffee company painted a birds-eye view of a steaming coffee mug image on New York City’s manholes. Before the viewers can stop into the nearest Starbucks, as we all know there is one on every corner in New York City, this ad already has them thinking about that coffee. This cool and fun ad gets people on the streets craving a hot homemade cup of Folgers. Now, while this ad may seem brilliant and humorous, there was one thing Folgers did not think about, the smell. Many people walking the streets of New York were very turned off by the smell of this creative ad, which gave Folgers a problem they did not bargain for.

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Firsthand Experience, Secondhand Advice

By: Karianne Johnsen

This week our Lead Researcher, Karianne, sat down with her friend Gloria who was an exchange student at the University of Leicester in Leicester, England during the spring of 2014 through Kent State’s study abroad program. Check out her view on British humor and what it was like for her to live in England!

A Gambling Company Risks It All

By: Julia Sprowls

We’ve all heard those commercials for lottery tickets and casinos that make gambling sound fun and exciting, and then end with a telephone number to call if you have a gambling problem or addiction. That’s about the extent of in-your-face gambling advertisements we see here in the United States. The story is a little different in Ireland and England. A bookmaker company, Paddy Power, is often at the center of controversy with its guerilla marketing strategies.

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A Little Piece of Irish Land

By: Karianne Johnsen and Danie Minor 

For  €20 or $25 a piece, anyone with a love for Ireland can dig their roots into one square of Irish land with a certificate of land ownership thanks to a company called Irish Landowner. Whether its a portion of Muckish Mountain, Moyra Glebe, Falcarragh, or County Donegal, Ireland, Irish Landowner allows the public to have a unique experience with the country they love!

At the end of 2014, Irish Landowner released a commercial to promote its product! From an American standpoint, one might not think this commercial as funny, but to an Irish citizen it has everything they’d want to see. According to an article posted in the Independent.ie by Karen Creed, Irish citizens favor humor that can make them laugh at themselves. The advertisement’s main actress fulfills the typical Irish stereotype of a curly, red-haired woman frolicking the town to Irish music by step-dancing in a solo dress and “ghillies” (also known as soft dance shoes).

In the article, an American named Katie Markese gave her opinion of Irish humor stating she finds the Irish to be “funny in a sarcastic or caustic kind of way” and that they are “naturally funny.” Creed also states the reason Irish humor works so well is because it is loosely based on either making fun of yourself or others in a “poking fun” kind of way rather than mean.

This commercial captures the overall goal of Irish Landowner, which is to give someone the opportunity to emburse themselves in Irish culture and its heritage by own a piece of Ireland. The ad embodies the “known” Irish persona in a very funny and creative way!

About Global Ad and PR

As a short-term, study abroad course offered through Kent State University, students in the School of Journalism have the opportunity to venture through the United Kingdom and Ireland to compare advertising and public relations practices to the United States. This course is offered during the spring of 2015 with the extended trip abroad in May after exams are completed.

Throughout the semester, students are divided into separate teams to research an area of interest they will become an expert in. Through interviews, observation, primary and secondary research, each group will build a website to house their collected insight while in the United States and abroad!

For more information on our Global Advertising and Public Relations course, please visit: www.mindthegapr.wordpress.com

You can also read up on the past trips taken in 2012 and 2013 on www.kentinlondon.com/  

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Illustration by Christopher Darling