Shifting Gears for Different Countries

By: Karianne Johnsen

To begin investigating how humor is used in American advertisements versus those in the United Kingdom, we turned to one international car company to get a closer look at some of its recent humorous ads. Volkswagen, known for its infamous 1959 “Think Small” campaign, has repeatedly ranked in the top 10 list of the world’s most valuable automotive brands, according to Brand Directory.

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