I Got It From My Mama

By: Danie Minor 

My mom, Beth Kaufman, is a comedian. She performs standup comedy up and down the east coast. She found her true love for comedy in a not-so-funny situation.


Six years ago, my mom was diagnosed with stage 3B breast cancer. She had to go through grueling chemotherapy, radiation and over 10 surgeries. While sitting in chemo one day, she decided she wanted to do something fun with the rest of her life. So, she finally round up the courage to go to an open-mic night for standup comedy! She had never stepped on stage before but once she did, she found her true calling.

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Wake up and Smell the Thrill

By: Bailey Purpura and Ryan Wilzoch

Outdoor advertisements, also known as guerrilla marketing, are creative ways for businesses to showcase their products. These ads can be things like 3D chalk drawings, paint, stickers and reverse graffiti. These types of creative advertisements grab the bystanders’ attention. Creating one of these ads can be quite treacherous but if done correctly, have a huge impact.

Folgers Coffee had a great example of guerrilla marketing. In 2006, the coffee company painted a birds-eye view of a steaming coffee mug image on New York City’s manholes. Before the viewers can stop into the nearest Starbucks, as we all know there is one on every corner in New York City, this ad already has them thinking about that coffee. This cool and fun ad gets people on the streets craving a hot homemade cup of Folgers. Now, while this ad may seem brilliant and humorous, there was one thing Folgers did not think about, the smell. Many people walking the streets of New York were very turned off by the smell of this creative ad, which gave Folgers a problem they did not bargain for.

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A Gambling Company Risks It All

By: Julia Sprowls

We’ve all heard those commercials for lottery tickets and casinos that make gambling sound fun and exciting, and then end with a telephone number to call if you have a gambling problem or addiction. That’s about the extent of in-your-face gambling advertisements we see here in the United States. The story is a little different in Ireland and England. A bookmaker company, Paddy Power, is often at the center of controversy with its guerilla marketing strategies.

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