By: Karianne Johnsen & Julia Sprowls
With today being our last full day in London, International Wit sat down to reflect upon our overall travel experience and the final research findings we’ve compiled throughout the semester. We wanted to share our final takeaways on how humor is perceived in different cultures and how it is used in advertising and public relation campaigns and strategies in the United States compared to the United Kingdom and Ireland.
As a recap from the professional interviews we conducted in Ohio, we found the ways humor is used depends heavily on the client and the overall tone of their product or service. We analyzed various campaigns and saw there were several similarities in the way humor was used to create an emotional connection between the brand and its audience. However, we found that sometimes humor can be interpreted wrong based on cultural meaning. In short, do your research beforehand!